Tips to Optimize AI Voice Search for eCommerce – Insight by Biz4Group AI Experts

As per a report, there are 21% of U.S buyers have purchased entertainment products such as music or movies, in which 8% were household items, and 7% electronic device. Besides, Alexa’s users order household items and fresh produce from local market and receive delivery within two hours, using AI voice search feature.

Additionally, the number of consumers who have completed purchase, atleast once in a year, through a smart speaker is increasing fast.

Here, we are going to learn how you can optimize your ecommerce business, using AI voice search.

What is an AI Voice Search Assistant?

An AI voice search assistant is a conversational agent. It is meant to perform tasks, with or for an individual. The tasks can be functional or social in nature. Such agents own the ability to self-improve their understanding.

Such software is embedded with various AI techniques, like speech recognition, text-to-speech synthesis, and natural language understanding. Further such a combination is named under various names of IoT, such as Smart Speaker, AI assistant, Intelligent personal assistant, personal digital assistant, voice-controlled smart assistant, and more.

Importance of Optimizing for AI Voice Search

In the times of highly competitive market of e-commerce business, optimizing for AI voice search is not just a choice, but necessity too. Since consumers doing voice search are large in number, therefore businesses who lack this feature of AI voice search, are likely to be dragged out of the competition.

Optimizing for voice search in e-commerce includes customized content that fit the natural language, and conversational style, i.e. the voice queries should be in conversational style, focusing on long-tail keywords, thereby ensuring that the information is easily accessible.

This results in improved search engine rankings, along with higher visibility in voice search results, thereby increasing traffic and conversions. Moreover, voice search for ecommerce enhances the overall customer experience, thereby making it easier for the users to find and purchase products.

We at Biz4Group provide enterprise AI chatbot solutions, along with customized AI products, as per the demand of our client. Not only this, but we have also implemented AI voice search in many of our clients’ AI products.

Tips for Optimizing AI Voice Search in Ecommerce

Below are the effective tips to optimize AI voice search in ecommerce:

1. Focus on Long-Tail Keywords and Natural Language Queries

Long-tail keywords are more specific in nature. They are longer than more common “head” keywords. The long-tail keywords hold importance in terms of users, as they also tend to speak their queries in a more natural, and conversational manner.

For example, instead of typing “best workout shoes,” a user may prefer to say, “What are the best workout shoes for flat feet?”

Due to such a shift from fragmented queries to more detailed queries, the business should adjust their SEO strategies, so as to accomodate such natural language patterns.

2. Use Google’s Keyword Planner, and Answer the Public

Tools like Google’s Keyword Planner and Answer the Public are a great source to effectively optimize for voice search, as these tools can easily understand the specific phrases, and questions users are likely to ask.

Google keyword analyzes the search volume and competition levels, from where a user can find long-tail keywords that align with natural language queries, used in voice searches.

On the other hand, Answer the Public is great at visualizing search questions and phrases, that are generally used as input into search engines. The tool provides insights into the type of questions searched by people, about specific topics.

For example, if you sell kitchenware, Answer the public might reveal that users frequently ask, “What are the best dinner table set for Christmas?”

Hence, using this tool businesses can gain a clear understanding of the questions and language, used by their target audience.

3. Understand User Intent and Common Question Formats

Understanding user intent and common question formats is imperative for effective AI voice search optimization.

So, what is user intent?

It is nothing but an underlying reason why a user conducts a search. It is categorized into various types, such as informational (where a user aspires to seek a piece of information), navigational (where a user is searching for a specific website), and transactional (where a user intends to make a purchase).

Voice search queries fall into the informational category. Here users ask questions that require direct answers. Here the common question format includes “who”, “what”, “where”, “when”, “why”, and “how” questions.

Hence, by recognizing the mentioned format, businesses can optimize their content, thereby providing clear and concise answers. For example, a user might raise a query “How do I clean sports shoes?” wherein a well-optimized page includes a step-by-step guide, that should answer this question directly, thereby increasing the likelihood of being featured in voice search results.

4. Create Conversational Content

You should write in a conversational tone. Avoid using jargon. Use contractions like “don’t”, instead of “do not”. Frame simple sentences to make the content sound more relatable. Address the reader using “you”, and “your”, to create a personal experience.

Write content in FAQs, and Q&A formats, making it easy for search engines to deliver direct answers, thereby increasing the chance of your content being featured easily.

5. Enhancing Local SEO

Many voice queries are location-based. Users often prefer nearby services or products, wherein it is essential that businesses appear in local search results. You need to ensure that while optimizing for local SEO, your business should be visible to customers who want to make immediate purchases.

Besides, being in the ecommerce business, you need to optimize your Google My Business (GMB) listing. Ensure it is complete and precise. Include all the parameters like your business name, phone number, hours of operation, etc. Ensure to update the listing with new photos, and respond to customers timely.

Besides, you need to ensure that NAP (Name, Address, Phone Number) information across all the business platform is consistent, as it is vital for local SEO. Additionally, ensure that the NAP information is consistent and identical on your website, GMB, social profiles, etc.

Our team at Biz4Group not only manages SEO for our clients, but also uses AI development services to cater their ad hoc development demands.

6. Leveraging AI Tools and Platforms

There are AI tools in the market that help to optimize content for voice queries, hence giving higher visibility in search results. An AI tool named Yext, uses its knowledge Graph technology in order to maintain consistent business information across various platforms.

Not only this, our team of experts at Biz4Group, a chatbot development company, build revolutionary AI technologies, as per our client requirements. AI-driven platforms offer real-time insights, helping to improve SEO strategies.

To elaborate more, AI can suggest you products, based on the preferences and analyzing your purchase behavior. AI-powered chatbots provide personalized customer support, which as a result improvise the overall shopping experience.

7. Incorporating Voice Search in Customer Service

One of the benefits of incorporating AI voice search in customer service is that it can provide quick and precise response to customer inquiries.

One of the renowned examples of effective customer service integration is Amazon, wherein it has integrated voice assistants, into its customer service platform. Hence, it allows users to check order status, schedule appointments, and resolve issues through voice commands. Not only this, AI in customer service can effectively handle multiple queries simultaneously. This ultimately leads to faster response time and increased customer engagement, as issues are resolved irrespective of time or volume.

8. Improving Website Speed and Mobile Optimization

Site speed has a direct link on voice search rankings. Search engines prefer fast-loading websites to enhance customer experience. Slow sites lead to higher bounce rates, which as a result downgrade the ranking.

Therefore, you should ensure that the site is mobile-friendly. You can do this by using tools like Google’s Mobile-Friendly test, which helps to identify such issues, using responsive design, compressing images, and minimizing JavaScript.

Conclusion

We at Biz4group, a generative AI development company, have developed diverse web solutions, AI software, customized chatbots for our clients. The team of expert developers always aim to successfully complete the assigned project. We are considered as Trusted Advisors, by our clients. Besides, our team holds experience in adding AI voice search feature in multiple products, and also optimizing it.

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